A view inside of Fromagination, a specialty cheese shop, in downtown Madison

Photo by Focal Flame Photography

Downtown Shopping

Look no further than downtown Madison for the perfect gift, souvenir or treat. Looking to build the perfect charcuterie board, we’ve got you covered. If you’re in the market for a new outfit, take your pick. Seeking books, art or locally-made products, we’ve got that, too. Walk the Capitol Square and State Street to find anything – and everything – you need.

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A wide shot of State Street at night in Fall, with a lit up Oprhuem sign in the foreground

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An employee at Ice Cream Social hands an ice cream flight to a customer

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A parent with two children enjoys a coffee in fall in Madison, Wisconsin.

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Madison night market in downtown Madison with the capitol in the background.

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Explore More Downtown

An individual rides a bike and pulls a child behind them in a carrier.

Parking & Transportation

So, you’re planning a trip to downtown Madison? These transportation tips and parking...

A view of the State Capitol from an AC Hotel room

Hotels

From rooftop views to indoor pools, you can find your perfect fit with amenities for a solo trip or...

A family enjoys a picnic on the lawn of the Wisconsin State Capitol, one of Madison's most popular attractions

Attractions & Things to Do

Catch the breeze along Lake Mendota. Stroll along State Street. Wander the halls of...

Streateries line downtown Madison on a spring evening

Bars & Nightlife

You name it, Madison’s got it. Live music, comedy and sightseeing downtown will pair perfectly...

A family sits on a bench enjoying food from one of Madison's many food carts

Restaurants

Downtown, you’ll find restaurants and food carts serving up sushi, grass-fed burgers,...